THE 1p9 METHOD / FOCUS WINS
One priority. Nine decisions. FOCUS WINS.
Start with one business priority. Work through nine connected decisions. Turn the answers into an evidence-backed decision map and accountable next steps.
FOCUS WINS connects judgment, evidence and execution around one business priority.
FOCUS
F / Focus
Define the business objective. What result matters, by when, and how will success be judged?
O / Opportunity
Check funding, timing and fit. Is there a credible opportunity worth pursuing now?
C / Customer
Identify who buys and decides. Who owns the need, budget, selection and acceptance?
U / Understand
Find the problem worth solving. What outcome matters to the customer, and what evidence supports it?
S / Solution
Shape the right offer. What scope, deliverables and approach address the need?
WINS
W / Win
Establish why your team should prevail. What credible advantages, proof and competitive choices support the position?
I / Integrate
Align the people and partners. Who contributes, who delivers, and where are the dependencies?
N / Numbers
Make price, margin and cash flow work. What do the costs, assumptions, payment timing and downside look like?
S / Steps
Assign actions, owners and milestones. What happens next, who owns it, and what proves progress?
A decision map built for action.
The practical output is a 1p9 decision map: one priority, supporting evidence, open questions, decisions and next actions. A real unresolved question stays visible until there is enough evidence to answer it. Each next step has an owner and a useful milestone.
Daniel Whalen / Managing Principal
Sized to the work in front of you.
Decision sprint
Clarify a priority and make a go/no-go or next-step decision.
Capture or proposal engagement
Apply the framework through a specific pursuit or submission, connecting the strategy to the evidence and work required.
Fractional growth leadership
Revisit the decisions in a recurring operating cadence, with clear priorities, owners and follow-through.
Every engagement starts with an agreed scope, deliverables, timetable and fee.